BEST WESTERN HOTELS & RESORT (SORREL HOSPITALITY PVT. LTD.)

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Best Western Hotels & Resorts: A Strategic Partnership with Sorrel Hospitality Pvt. Ltd.

Best Western Hotels & Resorts, a globally recognized hospitality brand, has significantly expanded its footprint in South Asia through a strategic partnership with Sorrel Hospitality Pvt. Ltd. This collaboration, initiated in 2016, aims to enhance Best Western's presence and service offerings across India, Bangladesh, and Sri Lanka.(hotel-online.com)

A Robust Partnership

Sorrel Hospitality, headquartered in New Delhi, serves as the master franchisee for Best Western in the region. Under the leadership of Atul Jain, Chief Operating Officer, the partnership has focused on revitalizing Best Western's brand image and expanding its portfolio in South Asia. The collaboration has led to the introduction of new hotel brands tailored to the preferences of the millennial demographic, such as GLō and Vīb, and the introduction of the Best Western Premier Collection to cater to heritage hotels and palaces .(hospitality.economictimes.indiatimes.com, bestwestern.com, insights.ehotelier.com)

Expansion and Growth

Since the inception of the partnership, Best Western has experienced substantial growth in the region. The portfolio has expanded from 22 properties to over 50, with plans to increase to 100 hotels within the next five to seven years . This expansion includes a mix of franchised and managed properties, strategically located in both primary and secondary markets to meet the diverse needs of business and leisure travelers.(constructionweekonline.in)

Enhancing Guest Experience

A key focus of the partnership has been to elevate the guest experience by adhering to Best Western's core values and brand standards. Efforts have been directed towards improving service quality, operational efficiency, and implementing innovative cost management practices. These initiatives aim to provide guests with consistent and high-quality hospitality services across all properties .(hotel-online.com, contentmediasolution.com)

Looking Ahead

The collaboration between Best Western Hotels & Resorts and Sorrel Hospitality Pvt. Ltd. continues to drive growth and innovation in the South Asian hospitality sector. With a shared commitment to excellence and a deep understanding of the regional market, the partnership is well-positioned to meet the evolving demands of travelers and contribute to the development of the hospitality industry in the region.

For more information on Best Western Hotels & Resorts in South Asia, visit their official website.

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